1. run "what runs"chrome extension on medium

you'll see - parse.ly

2. parsely is a back-end big data aggregator.

3. look for parsely on Crunchbase, lead investors are Blumberg Capital and Grotech Ventures are right

4. CEO - Sachin Kamdar on linked in leads to a previous position as Advisory Board member for

The New Republic

5 . CEO of Medium is - Evan Williams - also right